Evaluation 4 draft

Who would be the audience for your media product?

The target audience for my magazine is 17-24 year old interested in the indie music genres of emo and pop punk. The target audience would be interested in music and how it's made and a large proportion of my target audience would probably play an instrument themselves. They would take an interest into the process that led to the creation of their favourite songs. Straying away from mainstream music genres and mainstream artists is also important to them as they prefer to be different and enjoy a different style of music to mainstream audiences. My target demographic will also be interested in fashion and clothing associated with the indie/Midwest emo scene. This means the fashion depicted in the magazine will have to be accurate to the types of clothing worn by both fans and artists of the indie/midwest emo genre otherwise the magazines target demographic will be disappointed and put off buying and reading the magazine. I chose my target audience age range because from 17-24 you will have the most free time on your hands while also having a clear understanding of their own personal taste. People older than 24 may have less time on their hands to pursue their interest in music such as listing to new albums and going to gigs. People younger than 17 may not of fully developed their own personal taste so they may not be interested in the magazine and the genre of music it contains. They may also lack the money to regularly purchase the magazine. The magazine is also favours a male demographic more than a female one. This is because the indie/midwest emo/pop punk genres of music in the magazine are generally more popular with a male demographic than a female on.and the magazine takes a stylistic approach that would appeal to a male demographic.This means the magazine is not trying to appeal to a female demographic which may not be interested in the magazine. However with the inclusion of some female indie artists and female writers the magazine will be able to appeal to a female demographic.



Audience profile

Name: Emma Gillespie

Age: 17

Interests: Alternative and pop punk music genres,Fashion,going to gigs.

Favourite artists/bands: Citizen, lower than Atlantis, Modern Baseball, Joyce Manor

Favourite magazines: Kerrang, I-D,NME,Clash.

Favourite Shops and brands: Urban outfitters, Misguided,Bluebannana




Name: Fin Quinlan

Age:17

Interests: Indie/Midwest emo genres of music. Going to gigs, playing guitar.

Favourite artists/bands: Car Seat Headrest,Modern Baseball,The Hotelier,American Football,Pinegrove

Favourite magazines: Loud and Quite,Clash,Raygun,Fader,Wire

Favourite shops and brands: Vintage scene,Pink Pidgeon,Charity shops