Evaluation 5 draft

How did you address/attract your audience

Throughout my magazine I used a number of different methods to attract my audience. I used a two tone,  red and black color scheme with white backgrounds. I used black text on the white backgrounds to make the text as clear to my audience as possible. I used red throughout my magazine for a number of different reasons. While red is visually appealing to many different types of audiences and demographics I also found, through my research into magazine color schemes, that red is the color of passion and has been used frequently in many successful magazines such as Kerrang. Red connotes to my audience that the magazine is for people passionate about music, addressing my target social groups. I used red predominantly throughout the magazine for these reasons. I also tied in my featured artist with the overall stylistic approach I took with the magazine, suggesting to the audience that each issue has unique elements and style depending on who the featured artist is as well as the magazines overall house style. This attracts and appeals to my audience because this makes each issue of my magazine unique and interesting as well as making it thematic. My cover has a relaxed image and layout, making it appear cool and appealing to my target audience. The style of my front cover is similar to the conventions used in other magazines such as Clash, with the minimalist style of Loud and Quiet. This creates a attractive, stylistic minimalist appearance that also addresses and attracts my target audience. I used bands associated with the indie, emo and pop punk genres to entice my target audience into reading the magazine as they would show a great deal of interest in these bands. I also made my double page spread article dramatic and emotional in order to draw in and engage the reader throughout both the magazine and the article itself. The styling of my model on the front cover was done to appeal to my target demographic by dressing in clothing and fashion associated with the indie genre of music. My model was dressed in a smart shirt with a coat from a charity shop. This appeals to my target audience because they consider these clothes to be cool and fashionable. The model is also dressed and is framed in a way that pays tribute to the indie band Car Seat Headrest, this would make the cover image seem cool as well as appealing to the target demographic. I kept a casual, relaxed theme throughout my images in order to make the target audience feel relaxed as they read the magazine. I wanted to keep all the images clear so I used my canon EOS 450D camera and a 58mm lens to create a clear and crisp image in my photos used throughout the magazine, while a 58mm lens creates a realistic field of view which makes the photos appear more natural and realistic. This addresses my audience because the images are of a professional level of quality, which appeals to my target audience as many within my target demographic enjoy photography and appreciate good photos. I framed my model on the cover to appear against a back drop of trees and sky, giving the image an appealing aesthetic. I used a close up shot to take full advantage of the model while also making them appear larger than life and dramatic. All the models used in the images throughout my magazine wore clothing associated with the indie genre of music in order to appeal to the magazines target demographic and make the magazine accurate to the genre it is promoting. They wore smart and casual shirts, band tee shirts and Doc martin shoes throughout the photo shoot process and in the final images included in my magazine. During the photo shoot process I decided to use the outdoors as apposed to the indoor studio in order to make the photos natural and pleasing to look at and this also gave me the opportunity to make use of natural lighting in the final photos. Because I opted out of shooting in the studio the photos I used in the final magazine did not feel unnatural and manufactured. This challenges traditional conventions used in other magazines such as Fader or Clash as they relie on photography studios to compose and shoot their images used throughout their magazines. I posed my models in a variety of different ways throughout the process however I finally settled on my main cover image model to look into the camera with his head raised. Through looking into the camera my magazine is connecting with it's reader and engaging them with the magazine. I had my model raise his head slightly to connote confidence and strength to the audience, catching their attention and drawing them into the magazine. This also makes my magazine appear professionally made as it directly connects with it's intended audience.